Networking = Life
I am Tony Allwood. I run a Web Design and Marketing Company in Hamilton,New Zealand. I joined BNI just three days after setting up my first business. Over the last nine and a half years my experiences and observations of how Word of Mouth marketing, business networking and being an active member of BNI, inspired me to write a day to day guide on how to become an active and effective networker.
I noticed that too many times I was aware of what I should be doing to help my colleagues and find referrals for them, but the pace of life actually dictating what I was able to do, I decided it was time to take control, so I created a simple to use, day by day, networking marketing manual, for my own use.
'Beyond the comfort zone' contains 52 chapters and is filled with ideas, activities and exercises to allow readers to become more effective networkers. From ideas on attracting more visitors to your chapter through to how to deal with referrals that miss the mark, the book gives common sense guidance, based on years of experience.
I wrote this book to help myself refocus my own efforts at BNI, I know what I should have been doing, but found it hard to focus on what to do next.I knew I needed something to help me in a step by step way, so I wrote my own self help self help book”.
I hope, if you subscribe to the system or buy the book, you will find it as useful as I already am.
